Ed likes chocolate. Bill believes chocolate is a form of evil. Unwilling to simply acknowledge Ed's basic right to like whatever he wants, Bill chooses to engage in public discourse about the dire consequences for liking chocolate, and that those who do face a sure and eternal damnation. That Bill owns shares in a very profitable chocolate making company, though, shouldn't be interpreted as brazen, dickish hypocrisy.
LSL - 080112/20:14